A trusted and robust deploy system allows for everyone to ship fast and safely. Automating deploys eliminates the confusion of who is going to deploy what when while simultaneously removing fears from initiating a deploy. I'll show how the deploy system at Shopify, called Shipit (which we've open-sourced), promotes trust and fearlessness in all developers and is expected to be robust at every step of a deploy if a change needs to be reverted yet  also fast as developers are monitoring the outcome of their deploy.