How User Experience can changed everything

Janniche Øyen

Short talk - in English

Sbanken redesigned the way customers apply for a mortage. We could have just made it prettier, but that wouldn't make much difference for the customer - or the business. We had to make it BETTER! Janniche will show how UX changed everything through solving the right problem in the right way, with the right people. Close collabotration with product, development and designers - finding possibilities within the constraints of the system - we designed and redesigned over 9 months, and the effort paid off many times over. UX is not a hot fix - it is hard work!